How To Find a Problem For Your Solution

The Startup Show - Episode 6.7
Go To Comments





In Episode 6.7 of The Startup Show, Joe Procopio (Automated Insights, ExitEvent), Jon Colgan (Veeto, Cellbreaker), and Andy Roth (RocketBolt) talk to NeuroPlus founder Jake Stauch about how his amazing brainwave tech struggled to take off until he found the right problem for his solution.

ARTICLE CONTINUES BELOW


Join Teaching Startup Now


Teaching Startup is a free on-demand digital accelerator for entrepreneurs at any stage, from beginner to expert.

INTERACT with other entrepreneurs.

LEARN from other entrepreneurs.

THE STARTUP SHOW to keep you motivated.

Get started by entering your email address. You'll get an email which will guide you through the rest.

Email Address
Caveat: By joining, you'll opt-in to our weekly email update. It's valuable, and it's MailChimp, so you can cancel at any time with one click.


While a student a Duke University, Jake founded NeuroPlus, a company that tested audience reaction to advertising by scanning brain waves. His customers were routinely fascinated by his tech, but Jake couldn't get a lot of repeat business. A lot of customers didn't understand the data, and even when they did, they had a hard time grasping the value.

It wasn't until one such customer asked if they could take Jake's equipment home to test it on their ADHD-diagnosed child. Once Jake understood the magnitude of that problem , he jumped in with a new passion.

Suddenly, NeuroPlus had a much better problem to solve.


Q&A + Comments
You must be logged in to participate in Q&A or post a comment.




FEEDBACK
Your Email Address
Leave it blank to be anonymous
Your Thoughts?


YOU MIGHT ALSO LIKE...
Tatiana Battles the Big Boys
In Episode 6.6 of The Startup Show, we discuss the challenges of taking on entrenched players in retail with Mati Energy founder and CEO Tatiana Birgisson.

Entrepreneur Isn't a Job
In Episode 6.5 of The Startup Show, we talk about how people who aren't entrepreneurs rarely understand what entrepreneurs do, let alone respect what we do. But it's also rare that they love what they do as much as we do.

How to Start a Company Outside of Silicon Valley
In Episode 6.4 of The Startup Show, we're kind of done with all the thinkpieces coming down from on high pleading that every startup ecosystem that isn't Silicon Valley should stop trying to be like Silicon Valley.

When Being an Entrepreneur Stops Being Fun
In Episode 6.3 of The Startup Show, we discuss every entrepreneur's responsibility to walk the fine line between having fun and making money. Startup should be a blast, but at some point, you have to start chasing revenue. Here's how.

How To Almost Kill Your Startup
In Episode 6.2 of The Startup Show, we interrogate the amazing Tatiana Birgisson, founder of rapidly-growing natural energy drink startup Mati Energy, and find out how she recovered from a critical mistake that almost killed her company.




Pick a Topic
Get Educated


Teaching Startup has lessons -- written, video, and audio -- covering 25 important foundational areas of startup: Stages, Roles, Kinds, Funding, and Reasons.

Each lesson on the site covers at least one and up to five of these areas. Pick and choose what you need to know and how you want to learn it.

Click here. Choose a topic. Read, watch, listen, and learn