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Five Stages of Startup: Level 2 -- Start
Risk, Creativity, Logistics, Planning, Execution
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The five stages of startup I'm discussing are not THE five stages of startup. They're just landmarks, broken down and generalized into something that we can all hopefully use as a guide, not gospel.

Last time, I defined and discussed the first level of what's basically a generalized startup timeline. Level 1: The Jump, covers the period of time before the thing is actually a thing -- when it's just a great idea that will become a great product that can be sold to a market by a company.

And, of course, the moment when the entrepreneur has decided that they're all in on starting that company.

Read Level 1: The Jump if you haven't.

Now let's start making stuff.

Level 2: Start

Level 2 begins at that all-important point when the company is real and you arrive for your first day of work. Oh yeah, congratulations on the new job. Celebrate, but then get to work. This is where you make your new job into a real job.

Start is entirely about creating both the product and the company - they will work together as one symbiotic machine that, ultimately, will solve a big problem for your market. The company and product are usually indistinguishable, and the founders are tasked with getting both off the ground at the same time.

This is also the level that everyone associates with the Hollywood version of startup. This is the daring young genius tucked into a dorm room under a hoodie level. This is the Mark Zuckerberg wanna-be level. The Shark Tank level.

Don't fall for any of that, because despite everything you've learned from television and the movies, this is the level at which you will most likely fail.

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Teaching Startup: The Show -- Trailer
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So, you're one of the first people on the planet to see the humble beginnings of what will eventually become Teaching Startup: The Show.

Teaching Startup: The Show is a bunch of entrepreneurs talking about startup, among other things, and discussing real, relevant issues in an honest and open way. This is not Shark Tank. This is real startup talk. DIY startup. Punk startup.

The Show opens up startup to everyone. We talk in frank, easily understandable, no-bull terms, with content delivered by actual entrepreneurs with real-world startup experience. The target audience is from middle-school to middle-age, whether you're just thinking about jumping into startup or you've sold a couple companies and maybe want to give back.

This is a new way of doing things, and I know it seems a little crazy.

But if you get it, if you dig the vibe, if you think you connect with what we're trying to do, there are couple ways you can get involved.

Sign up for the beta program waiting list. Invites will start going out in late December.

Give us a thumbs up on YouTube and subscribe to the Teaching Startup channel.

Follow the @TeachingStartup Twitter or like the Teaching Startup Facebook page.

Tell your friends -- just the cool ones -- not the jerks.

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The Summer of Startup 2017
You Don't Need a Break, You Have a Mission
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The Summer of Startup 2017 is underway. Here's how you can follow along and get a shot of motivation and education every day in June and July. Be a better entrepreneur at the end.

Join the Teaching Startup beta for access to all the content and interaction with other entrepreneurs.

Follow us on Facebook or Twitter for daily updates.

No strings. No BS.

For the last several years, I've been writing about the Summer of Startup. The idea developed around finding an entrepreneurial summer activity for my pre-teen kids, but it has since evolved into a theme for everyone I talk to.

Summer is just a different time. When you're in school, it's a huge downshift, of course. But even when you've moved on into the working world, everything still slows down from Memorial Day to Labor Day. Vacations are taken across your organization, kids have to be entertained and accounted for, and life just generally eases up a bit.

It's downtime, regardless of who you are or what you do.

Take advantage of it.

I'll tell you how in a second.

For us here at Teaching Startup, the Summer of Startup is going to be about turning this nice little niche we've carved out into a real, live thing. I've got four objectives:

1. Opening up the beta to those entrepreneurs who have been on the waiting list seemingly forever, which will conclude with opening up the beta to the public.

2. Building a more robust and useful website experience, making membership mean something more than access to all of the content.

3. Holding off on new episodes of The Show while we tighten up the definition of it, the chemistry, and the production.

4. Spreading the word of the mission to people who can help turn this into a business, including creating a deck for partners and investors.

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Why Do We Make Startup So Damn Boring?
The Show - Episode 1.3
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That time we talked about sucking all the fun out of startup, keeping people out of the club, and Joe's cut-rate accelerator idea.

Startup can be like a club where the people who are behind the velvet rope keep talking about how much it sucks in order to keep people from wanting to get in. It shouldn't be like that. We should keep preaching about how awesome being an entrepreneur is.

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THE SHOW: Why Startup is Like Being an NFL Quarterback
Episode 3.1 featuring 49ers QB Thad Lewis
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This episode features a very special guest and extremely cool human being: San Francisco 49er quarterback and entrepreneur Thad Lewis. Aside from being a working NFL QB, Thad founded TL9 for his future after football and as a way to give back to the system that got him where he is. He's not alone as an athlete entrepreneur, and that's because there are a ridiculous number of parallels between sports and startup. We start covering them here.

Thad is funding TL9 himself. He's also overseeing all production, marketing the company -- hell, he's even shipping hats himself at the moment. You need to go to and buy a hat, if just because Thad will be the one sending it to you.

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VIDEO: How To Get Noticed
Teaching Startup: The Show - Episode 2.3
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Getting noticed in startup is all about building relationships -- with your investors, with your customers, and with your potential investors and customers. Cultivating these relationships is one of the most important jobs for every founder, and it's a shame that a lot of entrepreneurs don't do it right.

WedPics co-founder Justin Miller is an entrepreneur you should try to be like, and not just because Jon Colgan and everyone he's ever met has said so. In this episode, Justin details how he establishes and maintains those relationships, and why they're so important. Getting noticed is about the long game, the slow burn, and there's rarely such a thing as overnight success.

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