The Summer of Startup 2017

You Don't Need a Break, You Have a Mission
by Joe Procopio
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The Summer of Startup 2017 is underway. Here's how you can follow along and get a shot of motivation and education every day in June and July. Be a better entrepreneur at the end.

Join the Teaching Startup beta for access to all the content and interaction with other entrepreneurs.

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No strings. No BS.


For the last several years, I've been writing about the Summer of Startup. The idea developed around finding an entrepreneurial summer activity for my pre-teen kids, but it has since evolved into a theme for everyone I talk to.

Summer is just a different time. When you're in school, it's a huge downshift, of course. But even when you've moved on into the working world, everything still slows down from Memorial Day to Labor Day. Vacations are taken across your organization, kids have to be entertained and accounted for, and life just generally eases up a bit.

It's downtime, regardless of who you are or what you do.

Take advantage of it.

I'll tell you how in a second.

For us here at Teaching Startup, the Summer of Startup is going to be about turning this nice little niche we've carved out into a real, live thing. I've got four objectives:

1. Opening up the beta to those entrepreneurs who have been on the waiting list seemingly forever, which will conclude with opening up the beta to the public.

2. Building a more robust and useful website experience, making membership mean something more than access to all of the content.

3. Holding off on new episodes of The Show while we tighten up the definition of it, the chemistry, and the production.

4. Spreading the word of the mission to people who can help turn this into a business, including creating a deck for partners and investors.

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Those four objectives will break down into about two dozen tasks that none of us have had time to take on over the last five months. We have jobs, we have kids, we have countless other responsibilities. I can't tell you how many objects in my house need attention -- repairing, cleaning, replacing, and so on.

I just haven't had the time.

That excuse is the bane of entrepreneurism. And for legitimate entrepreneurs, it's as real as the idea they're working on. I get to 9:00 or 10:00 pm after a hard day of fighting the good fight and living the dream and I just don't have the physical, mental, and emotional fuel left in me to work on my startup.

But summer… summer is a different time.

Here's what I want you to do.

Take a fresh look at your entrepreneurial mission and spend time working on the company that you're going to build now and for the rest of your life. It doesn't matter if you're starting from zero, if you've already started, if you're halfway there, or if you're almost there and just need another little push.

I want you to take the time to make sure what you're building is the thing you want to build. Because ultimately, THAT is what's going to make you successful. Not the product, not the marketing plan, not the sales team, not the trends and purchasing habits of your customers.

The cool, crazy thing about startup is that if you find something you love, and if you do it hard and well, you will be successful.

So take this summer and figure out what that is. Leave no stone unturned, mark nothing sacred, stop letting the influence of others color your dreams. By or before the end of the summer you should have a plan to explode out of the gate and give yourself the opportunity to succeed or fail.

Chances are you will fail. So cook up a plan for that too.

And if you get to the end of the summer and you're still searching for that elusive concept of what startup and success means to you, then take September too. Even October or November. Or take a break and try again next summer, especially you students.

Because ultimately, it doesn't matter when you get started or what you build. It just matters that you build it right.

Join the Teaching Startup beta for access to all the content and interaction with other entrepreneurs.

Follow us on Facebook or Twitter for daily updates.

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Caveat: By joining, you'll opt-in to our weekly email update. It's valuable, and it's MailChimp, so you can cancel at any time with one click.



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