VIDEO: How To Market a Startup - Episode 2.1

Teaching Startup: The Show
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I met WedPics co-founder Justin Miller about 10 years ago when he came up with the idea to establish a music festival as a marketing event for his photo-sharing startup DejaMi. You heard me. A music festival. Bands, venues, tickets, the works. I immediately fell in love with the idea for its boldness and its batbleep insanity.

Entrepreneurs are usually terrible at marketing, especially first-time entrepreneurs. And that's the core of this episode -- How To Market Your Startup -- where we dig into offline vs. online marketing tactics and how one must complement the other in order to see any success out of either.

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Justin isn't your typical entrepreneur, and in that, he's TOTALLY what I see as the typical entrepreneur -- a unique individual with an everyday background who has ideas, passion, and drive enough to believe in what he's doing regardless of what everyone around him is telling him will go right or wrong.

This is a good lesson no matter how long you've been an entrepreneur, or whether you've been on at all (it works for you corporate types as well). We're not giving you a list of ideas here, what you do has to conform to your plans. But we are giving you the concepts behind what we did, which are important regardless of your strategy.

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